In 2018 the advertising market in Poland grew by 7.8 percent y/y to PLN 9.54 billion, while in Q4 the growth stood at 5.2 percent. The investments in internet and radio went up more than in television, according to Starcom data. The share of the internet in the entire advertising market stood at 33.7 percent.
Press was the only channel with a decrease in advertising investments. In the daily newspapers, they fell by 6.6 percent to PLN 193 million.