Advertising market grew in 2014
14:59
The advertising market in Poland rose by 3 percent year-on-year in 2014, according to Kantar Media.
“According to data provided by Kantar Media, the advertising market grew by 3 percent in 2014 y/y. The total value of the market reached PLN 28.0 billion, 60 percent of which accounted for the television advertising market,” Paulina Sobieszek, partner at Mindshare Polska, told ISBNews.
Mindshare Polska expects that the advertising market will continue to grow at a pace of 3 percent in 2015. The internet advertising segment is set to see the highest growth, at around 6-7 percent, Sobieszek said.
