Business Paid
Advertising market grows 9.5%
04:52
Poland's advertising market grew by 9.5% year-on-year in the first three quarters of 2024, reaching nearly PLN 9 billion, according to Publicis Groupe. Growth for the entire year is projected at 8.9%.
Trade led spending increases, adding PLN 310 million (+17.2%), driven by brands like Media Expert, Lidl, and Jeronimo Martins, with EURO 2024 boosting activity.
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