Advertising market rose by 2.7% y/y

Polish advertising market rose by 2.7 percent year-on-year in terms of value and totaled to around PLN 7.3 billion in 2014, a media house Starlink estimated. Advertising expenditures rose when it comes to commercials (reached PLN 202 million, an increase of 5.6 percent), internet advertisements (PLN 95.8 million, an increase of 6.4 percent) and radio (PLN 35 million, 6.3 percent). Advertising in magazines, dailies and cinema fell by 14.5 percent, 16.4 percent and 2 percent respectively.

Soft drinks and liquor segment spent the most on advertising (an increase of 18.3 percent).