Advertising market set to grow

The value of Poland’s advertising market will grow by 1.8 percent this year and amount to PLN 6.51 billion, according to data from  ZenithOptimedia quoted by ISBnews. The company upholds its earlier forecast. Television advertising is expected to grow by 2.1 percent in 2013. Internet advertising should grow by 12.2 percent. The radio segment should grow by 1.3 percent and advertising in cinemas should grow by 1.8 percent. Declines are expected on the press advertising market, by 14.9 percent in magazines and by 16.1 percent in dailies. The outdoor advertising segment is expected to inch down by 0.9 percent.