Advertising market up by 2.7% y/y
11:44
The Polish advertising market increased by 2.7 percent year-on-year in terms of value and totaled around PLN 7.3 billion in 2014, media house Starlink estimated.
Companies spent more on TV commercials (altogether PLN 202 million, an increase of 5.6 percent y/y), internet advertisements (PLN 95.8 million, an increase of 6.4 percent y/y) and radio (PLN 35 million, a 6.3 percent increase y/y). Compared to last year's expenditures, advertising in magazines, dailies and in the cinema fell by 14.5 percent, 16.4 percent and 2 percent respectively.
Soft drinks and the liquor segment spent the most on advertising (an increase of 18.3 percent y/y).
