Advertising sector continues growing

In the first three quarters of the year, advertising expenditures amounted to PLN 5.14 billion, a figure 2.6 percent higher than a year ago. Television, internet and radio has seen an upswing in ads revenue, while newspapers and magazines have been on the losing end of the equation, according to a wirtualnemedia.pl article that uses data reported by Starlink media house. Pharmaceuticals and FMCG companies have been the largest advertising spenders. The retail sector as a whole has the biggest advertising budget. The financial and telecommunications sectors have cut back on ad spending the most.