Agora bruised, but not damaged by latest competitor

"We reacted both in a flexible and rapid way to Dziennik's launch and I am very happy with GW's current market position in terms of sold copies and share of advertising revenues," Rapaczynska said. She added that the new strategy, while costly - the company had to slash the price of GW, which depressed revenues and spent zl.120 million on promotion - will pay off in the long term. Rapaczynska added Agora will focus on investing in various projects around the GW brand, its freesheet Metro and on its internet, radio and outdoor operations, while also looking for new acquisitions. Rapaczynska downplayed the risk to the company posed by threats from Roman Giertych and Andrzej Lepper who said that they would take legal action against GW for its negative coverage of their parties, saying Poland's status as an EU member protected its media market from such blatant political interference. (Puls Biznesu, p. 1, 4-5) R.M.