Agora hopes to make targets tourist its latest money spinner

Looking to further diversify its sources of income, the publisher of leading daily Gazeta Wyborcza, wants to enter more and more sectors of the publishing market. Now the firm wants to start selling tourist guide books, children's books and DVD films. In 2004 the distribution of a special literature series as an addition to Gazeta Wyborcza brought the company zł.58.5 million of additional revenues. The entire group's sales increased last year by zł.147.6 million, 39% of which was generated by the sale of books. Now the company wants to expand its offer by 30 different tourist guidebooks at the price of zł.25 each. Agora did not want to reveal how much it expects to earn on its new projects. (Parkiet, p. 5) A.F.