Agora in Ukrainian talks

The website attracts around 100,000 visitors daily.

Ukrayinska Pravda's popularity stems from its apparent freedom from political interference. It was founded in 2000 by Georgiy Gongadze, a Ukrainian journalist who was kidnapped and murdered that same year. The website emphasizes politics but also covers economic and social issues, as well as sports.

Representatives of both negotiating parties refused to comment. Market observers, however, approved of the eastward move.

Agora founded its Ukrainian subsidiary, Agora Ukraina, in May of this year with the intention of tackling the country's online and publishing markets.