Agora places its bets on its revamped website

By strengthening its position in this area, Agora wants to increase its earnings from advertisements and attract investors. One of their ideas is gazetawyborcza.pl which will be launched this month and which will replace Gazeta Wyborcza's current website. The new site will contain articles and commentators' blogs. Company deputy president Piotr Niemczycki said that the concern is confident that thanks to having the right knowledge and a good position on the advertising market they can develop a profitable internet activity. Analysts say that changes are necessary because people read fewer newspapers and are switching to more electronic media. However, despite investing in local radio stations, outdoor advertisement and magazines, Agora's main source of income is still its Gazeta Wyborcza daily. The price reduction of Gazeta to zł.1.5 which was to prevent a fall in sales caused a reduction of revenues. In H1 Agora's net profit fell by 90%. (Rzeczpospolita, October 7-8, p. B2) M.M.