Agora prepares to shape up and face market challenges

"The management will keep investors up to date on how we are fulfilling our vision. However, detailed plans will remain secret for obvious reasons," said Agora's president Wanda Rapaczyńska. Market watchers understand the company's decision fully as "...sharing the details carries a risk that someone will attempt to undermine the company's plans," said CDM Pekao analyst Sobiesław Pająk. ING Securities analyst Andrzej Knigawka predicts that in its current situation Agora should pay dividends, make a final decision as to whether to invest in the book publishing market (its 2001 strategy involved buying the WSiP publishing house, from which Agora later resigned) and decide on the size of Gazeta Wyborcza's book project (a collection of world literature classics sold together with the daily). Agora closed 2003 with revenues of zł.17.34 million and a net profit of zł.2.12 million. (Parkiet, p. 5) D.W.