Agora tunes-in to national networks to boost local radio

"The best formula would be to merge a national station with several local ones. This can be a joint venture, an alliance or an acquisition. Each of these forms is interesting," said Agora president Wanda Rapaczyńska. Its current local radio network has been negatively influencing the publicly listed group's financial results for some time and therefore the company has now decided to take steps to attain long term profitability in the segment. The key to success is to cooperate with leaders on the market to create a common advertising offer. At the moment Agora cooperates with Eurozet, owner of Radio Zet, and will soon sign another cooperation agreement with RMF FM. Despite these deals it stands little chance of taking over either RMF FM, which is not even considering such a move, or Eurozet which is likely to be sold to its strategic investor, Lagardere Active Radio International. (Puls Biznesu, pp. 1, 8) A.K.