Agora's top brass told to come up with alternative expansion strategy

The supervisory board of publicly-listed media group Agora has obliged the firm’s top management to present a new development strategy as soon as possible. "Taking into account external conditions, which exclude plans for growth through acquisitions in the TV sector and educational publishing, the management is to prepare an alternative strategy for expansion," reads the supervisory board’s resolution. Certainly, the acquisition of Polsat is becoming increasingly complicated, first as a result of the Rywin affair and secondly following the news that German publishing house Axel Springer is also interested in the station. According to market analysts, spectacular growth could only be achieved through acquiring a TV station as the TV sector commands a 60% share of total advertising expenditures. An alternative solution would be to concentrate on the radio market. However, profits from forays into this sector are harder to achieve. (Puls Biznesu, p. 11) A.K.