Agros Nova seeks to slurp down larger share of soft drinks sector market

"Thanks to this strategy, in Q1 our sales increased by 12% and our nominal soft drinks market share increased by 1.9% and is now 18%," said Robert Niewiadomski, Agros Nova's president. The company also plans to boost its exports by targeting the markets of other new EU entrants. This year, however, the company will concentrate mainly on the domestic market, with foreign expansion set to start no sooner than 2005. Last year the firm expanded its production volume by 27%, which equates to zł.733 million in terms of the value of goods produced. (Puls Biznesu, p. 12) D.W.