All media to be subject to 10% levy from beer ads

Since May, beer commercials can legally be broadcast on TV after the watershead time of 8 p.m., which is two hours earlier than before. However, the TV stations were to transfer 10% of the revenues from beer ads to the Education Ministry, which would finance after school activities for children. Regretfully the Ministry has so far only received zł. 3 million, as some media companies claim that the law is unclear, as it did not specify who would have to pay this money. Industry representatives managed to convince Parliamentary Deputies to improve the regulations. The result of this move is that, "The 10% fee for the Education Ministry will be paid by all media (including newspapers, etc). It will be calculated based on the actual price paid for commercials and the necessary declarations will have to be transferred to fiscal offices by the 20th of each month," said Rafał Iniewski, representing the Media and Advertising Sector. The amendment now needs to be accepted by the Sejm to become law. (Puls Biznesu, pp. 1, 4) M.M.