20:38 20 November 2025
Allegro accelerates growth
Allegro posted another strong quarter, expanding more than twice as fast as Poland’s overall retail market and accelerating revenue growth above 20% in Q3. Polish GMV rose 10.4% year-on-year, supported by a 32% surge in advertising revenue. The platform added nearly 600,000 active buyers, reaching 21.1 million, while average annual spending in Poland approached PLN 4,300. Key categories such as Supermarket and Health & Beauty grew at more than double the pace of GMV.
International marketplaces remained a standout, with GMV up 56% and active buyers climbing 50% to 4.2 million. The Allegro app expanded rapidly in the Czech Republic, Slovakia, and Hungary, reaching 2.2 million users.
Allegro Delivery increased its managed share to 36%, supported by a broader network of parcel machines and collection points. The company is also testing an AI shopping assistant and expects further logistics-driven gains in Q4.
