16:36 11 May 2026
Allegro starts cooperation with OpenAI
Allegro has entered into a partnership with OpenAI to accelerate the development of AI-powered tools for e-commerce. Under the agreement, Allegro will gain access to OpenAI’s latest AI technologies, models, and expert support for designing, testing, and deploying new solutions.
The collaboration is aimed at strengthening Allegro’s technological edge and improving shopping experiences, seller support, marketing efficiency, and product development. AI is already used across Allegro’s operations, including its AI Assistant in the mobile app and a pilot shopping assistant for browsers. The partnership will help expand these initiatives faster and create more personalized services for millions of users.
OpenAI highlighted Poland and Central Europe as rapidly growing markets for AI adoption, calling Allegro a strong example of practical AI implementation in e-commerce.
