Allegro.pl enjoys a two-fold turnover increase

This suggests that a similar increase was recorded in the overall consumer web trade market, as Allegro accounts for over 80% of total domestic electronic trade. Allegro, which is run by Poznań-based QXL Poland, currently has 1.34 million registered users, a number which rises by 2,500 monthly. "Poles are not afraid of trading on the Internet. Some make a living out of it, while for many small companies, our auctions have become a new and cheaper sales channel," explains Artur Brzęczkowski, the sales and marketing director of QXL Poland. Allegro started making a profit in the middle of 2003. (Rzeczpospolita, p. B5) A.K.