Ambra's ambition too big for its boots?

This year alone Ambra is set to open another 20 stores, while company representatives say that the number of Ambra franchises will increase to 300 within three years. Considering the success of sector competitors, such as CCC and Gino Rossi, being floated on the Warsaw Stock Exchange (WSE), it appears that Ambra is looking forward to doing the same."We do not confirm, we do not deny," said Ambra's marketing director, Jacek Wieczorkowski. "I can say nothing more on this subject." Ambra's sales in 2005 amounted to zl.56 million, seven times less than that of its main competitor CCC. "If I was to name our five competitors Ambra would be the last," said CCC board member, Mariusz Gnych. (Puls Biznesu, p. 11) A.K.