AmRest becomes the master-franchisee of Pizza Hut brand in CEE

AmRest Holdings SE , the largest publicly listed restaurant operator in Central Europe, announced the  signing of the Master Franchise Agreement  with Pizza Hut Europe on August 15, 2016. The deal determines the rights and license to develop, own and operate Pizza Hut restaurants in  Poland, the Czech Republic, Hungary, Bulgaria, Serbia, Croatia, Slovakia and Slovenia. “Obtaining the privilege of master-franchisee is a milestone in the development of AmRest that will help us to significantly accelerate the pace of growth in the European market and strengthen the Company's position in the Casual Dining segment,” said Wojciech Mroczyński, member of the Management Board. The company wants to increase their presence by opening 300 restaurants of the Pizza Hut brand within the next five years. AmRest, as a master-franchisee, will have the right to grant the license to operate Pizza Hut restaurants (subfranchise) to third parties, while ensuring a certain share of restaurants is operated directly by the Company. AmRest was established in 1993 and is an international fast-food and casual dining operator, which runs 1,100 restaurants. It has been listed on the WSE since 2005.