Ardo plans to enter the Polish fruit and veg market

Ardo's plans for expansion into the Polish market are confirmed by the company's recruitment procedure for a manager responsible for business development in Poland. "As regards the planned entrance to the Polish market we are still in the stage of preparations. In due time our representative will present a more detailed answer," revealed Heidi Goovaerts, Ardo's marketing director. Ardo employs 2,400 people in several countries, including Russia, Hungary and Slovakia. The value of the company's annual revenues amounts to EUR420 million. Ardo also specializes in providing private branded products for large chains of hypermarkets. (Puls Biznesu, p. 9) A.K.