Armatura Kraków's strategy proves a production, if not financial success

It expects its 2005 revenues to increase to zł.105 million, with a net profit in the order of zł.2 million. "2005 is a breakthrough year for Armatura Kraków," said Konrad Hernik, president of the company. The enterprise reacted to a drop in H1 revenues by introducing 50 new models and carrying out an intensive marketing campaign. "In H2 revenues will be almost 50% higher than in the respective period of 2004. Our share of the domestic market increased from roughly 33% to over 35%. Exports will constitute about 16% of our 2005 sales," said the president. He went on to say that the company is working at 100% capacity and is even working 24 hours a day. Despite this information, revenues for the whole year will only be slightly higher than the zł.101.3 million recorded in 2004, while profits will be lower. (Parkiet, p. 5) M.M.