Aryzta expects increase in bread production

One of the world’s largest producers of frozen bread Aryzta AG expects the Polish sector of frozen bakery products to exceed 20 percent of bakery goods market within four years, according to the company’s managing director Waldemar Topolski in Poland. “In Poland, the market strives to reach a point where average share of frozen bread in total sales of bread will be 25 percent – likewise in Western Europe,” Topolski told the press in an interview. Currently, production of frozen bread in Poland constitutes a market share of 15 percent of total bakery goods segment. He noted that the industry was successfully adapting to significant challenges posed by changing consumer demand, such as adding omega nutrients and protein. Aryzta employs approximately 600 people in Poland, mostly at company’s factories in Grodzisk Mazowiecki and Strzegom. The facility is one of 23 Aryzta’s production plants in Europe. The bakery produces frozen bakery goods mostly for retail chains and Ho-Re-Ca sector.