ARYZTA joins forces with Fornetti
13:30
Swiss ARYZTA, the global market leader in bakery goods, has finalized the integration process with Fornetti Group in Central Europe, the firm said in a filling.
The company intends to strengthen its position as the main supplier of frozen bakery products, among others through new sales channels. The Central and Eastern Europe region includes five countries (Poland, Hungary, Bulgaria, Romania and the Czech Republic) and a more than 3,000-member team supporting 20 production lines that provide bakery goods to the markets of 14 European countries to more than 2,000 own points of sale, while maintaining international standards of food class (EU and US).
The new CEO of ARYZTA division in Central and Eastern Europe (ARYZTA’s Central and Eastern European Business) was named as Sebastian Gooding – the former managing director of Fornetti Group. His tasks include increasing the importance of ARYZTA Group on the Central and Eastern Europe market and strengthening cooperation with other divisions of the Group. The Polish branch will be managed by Waldemar Topolski, who previously supervised operations of some of the ARYZTA entities in Poland.
