As advertising bounces back - internet wins lion's share

According to a report by CR Media Consulting, the domestic advertising market should recover this year from the recession of 2001 and 2002. The value of the market is predicted to grow by more than 8%, mostly due to the increased advertising revenues of the press and the radio stations. The report claims that this year should see a considerable growth of companies' spending on advertising due to the economic revival. "There is no possibility for the GDP growth not to translate into the advertising market. I do not envisage a breakdown of the growth trend," said one of the report's authors Tomasz Brzeziński. This year spending on television, radio and press advertising will increase by more than 8% to zł.4.59 billion. However, it will be internet advertising that will achieve the largest growth at around 56.3% and with a value of zł.75 million. (Rzeczpospolita, p. B3) E.B.