Aster breaks into digital services

This is part of Aster's strategy to make its digital offer more attractive, and raise the number of its digital service subscribers from the present 3,000 to around 40,000 by the end of the year. Aster will be the first cable operator to offer digital programs which will enable it to increase the number of channels offered even up to several hundred. However, digital technology does not come cheap, but the company believes that the investment will eventually pay off. In three or four years Aster plans to offer various pay-per-view services. Given that its 2003 operational results were zł.42 million, a sum 100% above its 2002 results, its gamble could pay off. (Puls Biznesu, p. 9) A.F.