Asus expands local presence

The company wants to sell 100,000 notebooks by the end of the year, 2.5 times more than last year and diversify its sales. In 2007 it will now be concentrating on LCD screens, satellite navigation systems and wireless communication devices. "We will allocate more funds for the promotion of those products and will make them more accessible," said Sean Chen, Asus's country manager. "We expect a significant increase in sales in the first quarters of 2007." The company is also looking to expand its traditional distribution channels and establish close cooperation with IT integrators in order to access corporate clients. In 2005 Asus' sales in Poland amounted to USD55 million. According to preliminary estimates, this years figure was to increase to USD155 million but unofficial estimates show that it will probably be higher. (Puls Biznesu, p.9) E.B.