Avon hopes to charm ladies to its phone service

MyAvon will be the second virtual mobile phone operator on the domestic market after mBank mobile. The company will provide its services using the infrastructure of PTK Centertel, the Orange mobile phone network operator. MyAvon addresses its offer mainly to women, the consultants and customers of Avon. "MyAvon services can only be bought through our 230,000 consultants who sell cosmetics," stated Jacek Dziewoński, the general director of Avon Cosmetics Poland. The company plans to gain 200,000-500,000 customers this year despite the fact that its offer will not be the cheapest offer on the market and the customer will have to pay zł.0.69 per minute for calls to other networks and fixed-line phones, zł.0.20 per SMS and zł.0.45 per MMS. MyAvon is the first such project of Avon in the world, but it seems it is not going to be the last one. "We plan similar projects on the markets of Central and Eastern Europe at the end of next year at the earliest," stated Andrzej Głuchowski, the director of the myAvon phone project. (Puls Biznesu, p. 13; Rzeczpospolita, p. B3) E.B.