AXA enters the market, competitors play down its prospects

"AXA decided to start from scratch. It will appear as a branch of its subsidiary AXA Avanssure," revealed the manager of the new project Sławomir Bilik. According to market speculation, the project will be launched in May. However, AXA has not abandoned the idea of acquisitions on the Polish market. "We are closely monitoring the insurance markets and if some occasion appears we will not remain indifferent to it," stated Bilik. At the beginning the French company plans to offer property insurance policies at competitive prices. "We will begin with the sale of car insurance policies via direct sales," declared Bilik. AXA's competitors are not afraid of the company's potential, "Customers are beginning to attach more importance to the quality of insurance and associated additional services, not only to the price alone," commented the deputy president of TU Allianz and Allianz Życie Michael Mueller, while Michał Gomowski from the board of TU Generali stated: "I believe that it will be a success if AXA wins 2-3% of the market within two or three years". (Puls Biznesu, pp. 1, 4) E.B.