AXA's plans for the Polish market still a mystery

The institution has simply not received a permit to operate from the Insurance and Pension Funds Supervisory Commission (KNUiFE). Entering the market with a new brand and selling polices via telephone requires substantial outlays on marketing, but so far AXA has not yet made any inquiries about advertising time and media. For the time being Puls Biznesu has learnt that AXA is in the preliminary organization phase, but according to sources it rented 7,000 sqm of office space in Warsaw Trade Tower. However, all of this information is difficult to verify as AXA is reluctant to comment on its current plans for Avanssure. (Puls Biznesu, pp. 1, 9) M.M.