Axel Springer and Business Press to integrate more closely

The cooperation announced last week between publishers Axel Springer Polska and Business Press will see integration of their publishing sections. In the first phase, Axel Springer will take over the production and distribution of Business Press titles. The parties have also announced they will later cons olidate their promotional, marketing and PR departments and declared a will to start journalist cooperation in the business segment. They also plan a j oint advertising offer. (Rzeczpospolita, p. 3) M.M.