Axel Springer prepares to launch new tabloid

Axel Springer Verlag (ASV), confirmed its plans to introduce a new tabloid on the market, which according to unofficial information will appear in the autumn. "Entering the Polish daily press market is a second stage of our in ternational strategy," said Andreas Wiele, board member of ASV responsible for international operations, adding that the company plans to increase its share of revenue coming from abroad from the current 16% to 30%. ASV, which is Europe's largest publisher and the second largest player on the Polish m arket, thanks to the success of Newsweek, does not exclude sector acquisiti ons. The Polish subsidiary hopes to see its revenues double after the intro duction of the new daily, however, company representatives claim they are n ot planning to compete with largest daily, Gazeta Wyborcza. Axel Springer P olska recorded zł. 250 million in revenues last year, a 25% increase as com pared to 2001. (Parkiet, p. 5; Rzeczpospolita, April 12-13, p. B2) A.K.