Axel Springer to spend zl.100m to promote new title

"I cannot estimate the level of sales at the beginning. This can be relatively high, as it will be accompanied with an enormous campaign. We estimate that sales will stabilize at around 150,000 copies," said Florian Fels, president of Axel Springer Polska. The company will spend a gross of zl.100 million on promoting the new daily. "This is more or less the same amount that we spent on the promotion of Fakt," said Fels. Within the next 3-5 years annual revenues will stand at zl.100-150 million and the paper should break even. The new title will aim at new readers, but "We hope to attract new readers, but it is obvious that many persons are dissatisfied with the offer of Gazeta Wyborcza and Rzeczpospolita," said Fels. (Puls Biznesu, pp. 1, 8) M.M.