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Bauer moves to consolidate Polish media market

Publishing over 30 titles in Poland each year, Bauer is one of the largest publishers on the market. In 2005 the company had zł.90 million profit at zł.700 million in revenues. For Bauer, buying RMF FM radio means a big financial gain needed for development in other markets. Bauer president Witold Woxniak said that for his company, this acquisition is a part of long-term strategy which assumes the possibility of investing outside publishing market. This is the next step in consolidating Polish media. According to Włodzimierz Giller, an analyst from DB securities, it is another example of how Polish owners get rid of media companies. Recently, the German Handelsblatt group became a majority shareholder in the internet portal Money.pl. (Rzeczpospolita, October 28-29, p.A1) M.M.

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