BBC to launch two new channes in Poland
21:33
BBC Worldwide will launch two new channels, BBC Brit and BBC Earth on February 1 next year, they will replace existing BBC Entertainment and BBC Lifestyle respectively. Both channels will be available in HD to cable and digital satellite subscribers. Poland will be the first country to get the new, rebranded channels.
“This is an important step in BBC Worldwide’s global strategy to inspire audiences with intelligent, distinctive content. We have already experienced success with the launch of our premium drama brand, BBC First, in Australia and I am confident that BBC Brit and BBC Earth will prove to be popular with Polish audiences,” said Tim Davie, CEO of BBC Worldwide and director of global.
British broadcaster said that it will offer more “exclusive new content” on their rebranded channels, which will join the other BBC brands available in Poland, which include BBC Lifestyle, CBeebies and BBC HD.
According to media analysts, the broadcaster could also launch its BBC First channel sometime next year in Poland. That network, currently available in Australia shows premium drama and comedy shows, shortly after their premiere in the UK. It may also apply for the license to broadcast through digital terrestrial TV, which would widely increase BBC viewership in Poland. Currently all BBC channels in Poland have some 0.7 percent share in the viewership ratings (in the 16-49 demo).
