BBI to enter advertising sector again
In July BBI Capital NFI, a stock-listed private equity fund, invested in Atvertin, which develops an advertising project. "We tested this concept with AMS, but at that point in time technology was 10-15 times more expensive than today and thus was not feasible," said Maciej Dziewolski, president of Atvertin and shareholder of BB Investment.
Hypermarkets receive rent for rendering necessary space and some advertising time, while Atvertin makes money on selling the remaining time. "A basic advantage is reaching a very attractive group of consumers - middle class people who do their shopping in hypermarkets. Moreover, it reaches them at a key moment: doing shopping," said Maciej Dziewolski.
The firm is hoping to take away market share from the outdoor and television advertising sector. "In 2009 we hope to sell 15-20 percent of air time in the loop. Breaking even should be achieved in the third year of operations," said Maciej Dziewolski.
Source: Puls Biznesu (M.M.)
Hypermarkets receive rent for rendering necessary space and some advertising time, while Atvertin makes money on selling the remaining time. "A basic advantage is reaching a very attractive group of consumers - middle class people who do their shopping in hypermarkets. Moreover, it reaches them at a key moment: doing shopping," said Maciej Dziewolski.
The firm is hoping to take away market share from the outdoor and television advertising sector. "In 2009 we hope to sell 15-20 percent of air time in the loop. Breaking even should be achieved in the third year of operations," said Maciej Dziewolski.
Source: Puls Biznesu (M.M.)
