Beer market to shrink by 1% this year

Polish brewery giant Kompania Piwowarska (KP) said that the beer market will shrink by one percent y/y in 2015. "Highly competitive prices also makes the average price of beer lower than last year. It is therefore important, not only for us but for the entire industry, to create a valuable beer market. We focus on spreading beer culture, introducing new products, and improving the image of beer as a high quality beverage," said Paweł Kwiatkowski, spokesman for the company. The beer marker in Poland is worth PLN 14.5 billion.