Beer sales inched up
14:03
Polish breweries sold 39.8 million hectolitres of beer during 2015, thus the sales volume grew by 0.7 percent on a yearly basis, according to The Breweries of Poland Association (Browary Polskie).
"Analyzing the results of the industry over the last few years, we can say that beer consumption is stable. According to the latest market data, it jumped slightly up. But this is not the announcement of an upward trend. The increased consumption of beer in 2015 was related to, among others, a good summer for brewers and beer drinkers.The market remains very competitive, we observe the development of new sales channels," Danuta Gut, director at the office of board of managers at Browary Polskie.
The average Pole consumes 98 liters annually.
