Beer was the most popular food product in 2014

Poles spent as much as PLN 14.5 billion on beer in the period between December 2013 and November 2014, according to a report by market research company Nielsen. Beer tops the ranking of the most popular food products, followed by vodka, with PLN 10.3 billion in sales. “Beer and vodka are so popular in Poland, that it is hard to imagine that any other alcohol could beat the hegemony of these two drinks in terms of sales volume and value,” Agata Andrzejczak from International Wine & Spirit Research was quoted as saying by the Polish daily Rzeczpospolita. Although beer was the most popular food product, its sales value declined by 1.1 percent year-on-year, while vodka sales value increased by 2.4 percent y/y. Poles also spent 3.6 percent more y/y on non-alcoholic beverages and juices.