Beiersdorf-Lechia turns 65% profit increase for 2002

Beiersdorf-Lechia, a leader on the domestic cosmetics market and owner of the flagship Nivea brand, has recorded an unexpectedly high net profit for 2002 of zł. 33 million on revenues of over zł. 457 million. These results represent a growth in comparison with the previous year of 65% and 11% respectively. Company representatives have ensured that this year they will improve their financial standing still further, expecting a profit growth of between 10% and 20%. The most significant investment costs have already been incurred and the company currently plans to increase its production capacity by developing existing plants such as the one in Poznań, which is the most modern owned by the whole Beiersdorf group. The plans to strengthen the company's market presence will be achieved through significant support of the distribution network together with vigorous marketing campaigns. (Parkiet, p. 5) A.K.