Belvedere owner LVMH to increase market presence
"We took over distribution and marketing of our luxury brands of alcohols in Poland from Diageo, as we are planning to substantially boost their sales here. The Polish economy is strong and is developing rapidly and so is the income of many Poles and demand for luxury brands," said Steven Bullock, director of Moet Hennessy Polska.
His plan is to record a two digit growth rate this year and in the following years. "Priority is to achieve a 1 percent share in the vodka segment. We also introduced famous wines, such as Cloudy Bay from New Zealand, Cape Mentelle from Australia as well as Terrazas from Argentina," said Steven Bullock.
Source: Puls Biznesu (M.M.)
His plan is to record a two digit growth rate this year and in the following years. "Priority is to achieve a 1 percent share in the vodka segment. We also introduced famous wines, such as Cloudy Bay from New Zealand, Cape Mentelle from Australia as well as Terrazas from Argentina," said Steven Bullock.
Source: Puls Biznesu (M.M.)
