Belvedere prepares offensive to become market leader
"By mid 2010 we want to increase our share of the domestic vodka market to over 30 percent," said Witold Franczak, general director of Sobieski. The firm is planning use its flagship brand Sobieski, which is recently more successful abroad than in Poland.
"Thanks to our new strategy for the Sobieski brand, already in H1 2009 it should take the leading position in the premium segment," said Franczak.
Within the next three years, Belvedere is planning to seize 20-25 percent in the super premium segment with Danzka. Sobieski will also limit its offer by giving up products, which do not generate satisfactory revenues.
Source: Rzeczpospolita (M.M.)
"Thanks to our new strategy for the Sobieski brand, already in H1 2009 it should take the leading position in the premium segment," said Franczak.
Within the next three years, Belvedere is planning to seize 20-25 percent in the super premium segment with Danzka. Sobieski will also limit its offer by giving up products, which do not generate satisfactory revenues.
Source: Rzeczpospolita (M.M.)
