Beverage and soft drinks market grew by 3.5% y/y

The total value of the beverage and soft drinks market totaled PLN 12.4 billion, an increase by 3.5 percent year-on-year, according to Nielsen, a market research company. “The sale expressed in liters soared by 2.8 percent. Juices and nectars, as well as energy drinks and bottled water gained most popularity,” Polish daily Rzeczpospolita informed. The sale of fizzy drinks in 2014 amounted to PLN 3.91 billion, bottled water PLN 3.33 billion, juices and nectars PLN 2.03 billion, fruit drinks PLN 1.72 billion, energy drinks PLN 0.81 billion, ice teas PLN 0.48 billion and isotonic drinks PLN 0.13 billion.