BGŻ to grow market share in small and medium sized towns

"First of all, we are planning expansion in small and medium sized cities, where this share will definitely be higher - 20-40%. We are not planning expansion in large cities, although here as well we can identify our target group," said BGŻ president Jacek Bartkiewicz. The bank has prepared a new strategy in cooperation with its strategic investor, Dutch Rabobank. "We are running a pilot program in a selected region in order to test new procedures, check if our products are attractive and whether they will bring the assumed rise in sales," added Bartkiewicz. The new strategy also envisages an increase in its share of the mortgage segment. Last year, the company had a credit portfolio of zł.640 million, which has grown this year already to almost zł.750 million. Company representatives hope to see this figure grow to zł.1 billion by December this year. (Puls Biznesu, p. 8) A.K.