BHW adopts aggressive expansion strategy

The first segment the financial institution now plans to conquer are the currently very popular mortgage loans. Full details of the offer were not revealed. The second method of increasing its share in the retail sector will be to approach potential clients directly. "Out of the list of top 100 companies, over 60 are our clients. We want to take advantage of that. We plan that our offer will reach managers, employees of these enterprises and even their subcontractors," said BHW spokespersons Pawel Zegadlowicz. One way this will be carried out will be via opening branches in the companies that are the bank's clients. Representatives of BHW do not hide the fact that they were motivated to become aggressive due to the merger of Pekao and BPH. (Puls Biznesu, p. 10) A.K.