Biedronka continues to appeal to budget shoppers

Biedronka increased its sales in 2016, according to Jeronimo Martins, the owner of the retail chain. Consolidated sales were up PLN 44.2 billion, an increase of 6.3 percent, y/y. Q4 sales also increased – at PLN 11 billion they were up 10.5 percent, y/y. Sales of Biedronka in 2016 constituted 66.9 per cent of total revenues for the Portuguese retail giant. This was an increase of 6.5 percent, y/y.  Also, Jeronimo reported that in 2016 Biedronka expanded by 55 stores, although the company had planned to open 100 stores.