Biedronka could be fined for allegedly misleading promotional campaign

The country’s largest grocery chain Biedronka is facing charges from consumer watchdog UOKiK over a promotional campaign dubbed 'Biedronka's anti-inflation shield that the regulator found misleading. The retailer could be fined up to 10% of annual revenue, consumer watchdog UOKiK said.

Biedronka offered to refund customers the difference if they found one of 150 products cheaper elsewhere as part of a promotion that ran from April to June.