Biedronka increases sales by 9.5% in 2014

Biedronka, a chain of discount supermarkets, incremented its sales by 9.5 percent to €8.43 billion in 2014. In Q4, the hike reached 8.7 percent in euro and 9.4 percent in PLN, informed Jeronimo Martins, the chain's owner. Like for like (similar type of stores) sales declined by 0.8% in 2014. Low prices and deflation are the reasons behind Biedronka's increased sales, according to Jeronimo Martins. The company opened 211 new stores in 2014. There are currently 2,587 Biedronka supermarkets.