Biedronka interested in organic food

Portuguese-based retailer Jeronimo Martins is considering the introduction of organic food to its Polish chain Biedronka, Puls Biznesu reports. Such a move by the largest Polish grocery network could give a significant boost to the sector. Jeronimo Martins Polska said that the network is currently testing organic products and will analyze the potential of the segment. Products introduced so far have been welcomed by customers, the company’s press office told the daily. According to data from Organic Farma Zdrowia, an organic food retailer, the segment constitutes some 0.2 percent of Poland’s food market, with a value of some PLN 700 million.